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CASIO A500W
Personal Project
3D & Art Direction, Sfx
Alberto Cristino
This project was a personal exploration in composition, realism, and lighting, completed over six days. It narrates a simple story across three scenes, transitioning from New York to Rio. This visual journey not only weaves a narrative but also showcases the various features of the watch - world time, water resistance, alarm, and its versatility in different settings.
Imagine the potential impact of a well-crafted campaign like this. If aligned closely with the product's values, it could effectively communicate its features, making a strong impression. Consistently producing multiple ads in this style could resonate with the audience much like traditional advertising. This approach suggests a scenario where the campaign becomes memorable, demonstrating how thoughtful design and storytelling can enhance product appeal in the market.
![](https://static.wixstatic.com/media/aafae5_73616696e3b7415b95fa09919bd9d7ac~mv2.png/v1/fill/w_981,h_550,q_90/aafae5_73616696e3b7415b95fa09919bd9d7ac~mv2.png)
![](https://static.wixstatic.com/media/aafae5_363f227437ee4f819e8ce41408084bd5~mv2.png/v1/fill/w_981,h_550,q_90/aafae5_363f227437ee4f819e8ce41408084bd5~mv2.png)
![](https://static.wixstatic.com/media/aafae5_3fb6e71fea6b45fe8dec10f19a6ffd44~mv2.png/v1/fill/w_981,h_550,q_90/aafae5_3fb6e71fea6b45fe8dec10f19a6ffd44~mv2.png)
![](https://static.wixstatic.com/media/aafae5_a0d4b69f248d424f9e7509966c7c731e~mv2.png/v1/fill/w_981,h_550,q_90/aafae5_a0d4b69f248d424f9e7509966c7c731e~mv2.png)
![](https://static.wixstatic.com/media/aafae5_1b50a5ad61a546fbb2fea090f182ee17~mv2.png/v1/fill/w_981,h_550,q_90/aafae5_1b50a5ad61a546fbb2fea090f182ee17~mv2.png)
![](https://static.wixstatic.com/media/aafae5_e73ec583277745c7934d029d5b0393a8~mv2.png/v1/fill/w_981,h_550,q_90/aafae5_e73ec583277745c7934d029d5b0393a8~mv2.png)
![](https://static.wixstatic.com/media/aafae5_6e4c2fa6d6e249d498fae91ed3f212d1f003.jpg/v1/fill/w_981,h_550,q_90/aafae5_6e4c2fa6d6e249d498fae91ed3f212d1f003.jpg)
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