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CASIO A500W

Personal Project
3D & Art Direction, Sfx
 
Alberto Cristino
This project was a personal exploration in composition, realism, and lighting, completed over six days. It narrates a simple story across three scenes, transitioning from New York to Rio. This visual journey not only weaves a narrative but also showcases the various features of the watch - world time, water resistance, alarm, and its versatility in different settings.
Imagine the potential impact of a well-crafted campaign like this. If aligned closely with the product's values, it could effectively communicate its features, making a strong impression. Consistently producing multiple ads in this style could resonate with the audience much like traditional advertising. This approach suggests a scenario where the campaign becomes memorable, demonstrating how thoughtful design and storytelling can enhance product appeal in the market.
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